THE STORY

Ayo is a French brand, founded in Paris in early 2009.
With 20 years experience in «Prêt a Porter», the Creative director moulded the brand in her own image :
A simplified and cleverly modern mix of subversive rock and uncluttered style

THE BRAND

Ayo is a new, «Prêt a Porter», women’s brand, embracing basic lines which have been re-designed to suit the modern taste.
It is an incarnation of the elegant and casual woman, having a gift for the art of mixing the sophisticated with the casual.
Both modern and urban, Ayo targets the «avant-garde» with an eye for comfort.
The creative and inventive design team has built on the original collection with a keen eye for modern taste.
A subtle blend of striking art and enhanced design has enriched their T-shirts.  The brand is a mix of rock and chic.
The Creative Department takes the utmost care in choosing the raw materials and embroidery techniques for their designs.